How to Diffuse Cold Calling Pressure Points
How to Diffuse Cold Calling Pressure Points Stop your expectations from sabotaging cold callsSales pressure is a mighty saboteur. And it comes in all shapes, sizes, and flavors. Beginning any conversation with the anticipation of a sale puts the whole conversation under pressure. This doesn't normally create good outcomes. It ...
How to Genuinely Enjoy Cold Calling
How to Genuinely Enjoy Cold CallingMost of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk? It really doesn't have to be this ...
Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you ...
MARKETING SMARTER TO EARN MORE
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, ...
Overcoming Objections to Price
How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful. Like most service professionals and small business owners chances are you struggle with objections to pricing on a daily basis. You lose business because prospects get stuck on ...
Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business meetings. Knowledge of your product or your service is ...
Protect Your Attitude
An important key to high productivity and effective leadership, not to mention sales and marketing success, is to have and maintain a positive attitude. Nothing else will have a greater effect on you than your attitude. Remember the saying, “Your Attitude Determines Your Altitude”? It’s true.Having a negative attitude or ...
Transforming Objections Into Selling Points
You've been working with a prospect, moving closer and closer to a sale. Just before you clinch the deal, they decide to go with a competitor's product or service. They may say that your firm is too small, or you charge too much or they decided to work with a ...
Writing Guarantees that Sell
This offer is good but can you guarantee it.”Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee? Besides the obvious, “I guarantee it,” strong ...
4 Tips to Better Sales
Are you finding that your sales page is not working as well as you would like? You have probable done a pretty good job a getting traffic because you know how important traffic is. More traffic means more sales, right? However, are you seeing that all this traffic just isn't ...
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