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Check Your Attitude - You Cannot Sell Ice To An Eskimo
Can you sell ice to an Eskimo? What about ice cream to an Eskimo? How about ice cubes? If you said yes to the above questions, then congratulations, you suck as a salesperson! Of course, nobody sells ice to an Eskimo. That is just a metaphor. But some salespeople love to boast ...


The Sales Lead List and Why You No Longer Need It
Why the sales lead list is a list of people who won't buy your stuff... Three elements of modern advertising and sales have recently passed on; unfortunately, only a few of us heard about the funeral, leaving the rest of us to lead our daily business sales as if nothing ever ...


Would You Make the Best Dressed List
In any and every given moment of your life, you are either in command of yourself, or you are being commanded. Guy Finley Keeping a wardrobe that is complete and always new is rare. The costs of buying clothing today and with the constant change in styles, bargains are a treasure. ...


4 Tips to Boost Your Home-Based Business Sales During a Lull
Every business is bound to hit a lull at some point, but many business owners find themselves feeling disappointed by the lack of sales and unfortunately, businesses shut down because of it. It doesn’t have to be that way. The next time your business takes a sales dive, be prepared, and ...


Banned Until Further Notice: All Boring Business Presentations
The Real Presenter The Real Presenter should be “Conversing” with her audience. That’s right, she should be speaking to an audience just like she would speak to a group of her closest friends. A presenter, who shares information in a direct and friendly way, with audience interaction, invites interest and discussion. Wow!! ...


Who's Calling?
One of the most frightening challenges many people have is to pick up the telephone and speak to a decision maker they don’t know, and make an appointment. And when you think about it, you are calling a decision maker, who is generally a very busy person, with numerous, weighty responsibilities, ...


Small Mistakes Cost You Big Money
My wife and I were shopping for a new lighting fixture to hang above our dining room table. We wanted something relatively contemporary, and in our quest, we visited over a dozen stores in search of the perfect light. This experience uncovered a wide variety of mistakes that are costing ...


Selling, a Great Career Choice, Part 2 of 8, Easy and Inexpensive to Enter
There is no doubt about it. It's a fact of modern life. Formal education can be very expensive and literally bury individuals and whole families under a mountain of debt. The bad news is, that even with the pricy education, your future may not be secure. Please don't misunderstand, I'm not ...


Selling, a Great Career Choice, Part 1 of 8, Economy Proof your Income
If you are looking for a way to protect your 'income potential' in virtually any economy, you have to know that there is one career, if mastered, that truly is economy proof. That is the selling profession. The reason is quite simple. Economies are driven by the sale of goods, ...


Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon’s system to provide marginal sales data at best. To whit, read Amazon’s own definition of its system, slightly paraphrased from ...



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