What Makes A Good, Newsworthy Story?
We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.
An item or project is newsworthy when it is unique, timely, is relevant to ...
Top 8 Affiliate Promotional Tools
One of the most challenging tasks for affiliate manager is to keep affiliates motivated. ..and there's no better motivation than a first sale! Less experienced affiliates need full range of tools to promote your products, to be able to experiment and find best converting strategies. What about the big affiliates? ...
High Flying Stock: L International Computers, Inc. The Next DELL?
L International Computers, Inc. is a publicly traded company on the pink sheets under stock symbol LITL. According to a recent press release, the company designs, manufactures, markets and distributes high-performance, opulent PC/Windows© laptop, desktop, workstation and server computers.
Further, the company states it also produces the largest and most spectacular ...
The Nine Worst Mistakes You Can Make When Dealing With The Media
ldquo;Did you get my article in yet?” That question, when asked by a PR person or business owner, is enough to set a reporter’s teeth on edge. All it manages to convey to the reporter is that you don’t bother to read his or her publication or tune into their ...
Advertising Your Web Site – Five Essential Steps
Advertising your web site is one of the most productive things that you can do to gain web traffic to your web site. Now, I am going to let you in on some little-known techniques that in my mind qualify as advertising, although many other marketers would not think of ...
Managers: Here's a PR Template for You
Let’s start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your ...
Site Promotion Tools: The Press Release
One of the most powerful site promotion tools is the press release. A quality press release submitted to the right news distribution portal will definitely bring important revenue if its content is of interest, qualitative and actual (yes, that’s what press releases are for!).
News distribution portals and services are used ...
50 Marketing Makeovers for 2007
How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandbagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into ...
How to Create Quality PR Results
For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.
Another interpretation says quality PR may simply be in the eye of the ...
How to Excel at a Televised Interview
Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity’s outcome can spin in any direction-- and it all depends on the show’s viewers. Winning an audience is ...
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